Structured Intuition is a strategic brand consultancy. We believe in the power of brands to transform businesses – especially corporate and services businesses. Our unique focus is on helping companies to define a compelling brand idea that is authentic to them, relevant to their customers and capable of creating a unique voice in their marketplace. Such ideas require bravery because they often involve stepping outside the norms of a category. Through a combination of rigorous business analysis and creative insight, we demonstrate “the business case for bravery” and articulate an inspiring brand brief for use by our clients’ media and communications agencies.

The managing principal of Structured Intuition is Jonathan Knowles, whose career includes 10 years in finance and management consulting, and 11 years in brand consulting. This combination of business rigor and a focus on the human component of business is the hallmark of Structured Intuition’s work. A number of Jonathan Knowles’ publications are available as downloads from this site. Please note that you will be asked to register with the site in order to download the materials.