"Measuring the contribution of marketing" - M50 - forthcoming
"Accountability is marketing's new black" - M50 - October 2005
"Placing a value on brand among intangible assets" - B@B - October 2005
"Emotion is not the opposite of reason" - M50 - September 2005
"In search of a reliable measure of brand equity" - MarketingNPV - July 2005
"Don't waste time with brand valuation" - MarketingNPV - October 2004
"Brand valuation: what it means and why it matters" - Intellectual Asset Management - May 2004
"How to define your brand and determine its value" - Marketing Management - May 2004
"The impact of brands on shareholder value" - CMO Council - December 2003
"Value-based brand measurement and management" - Interactive Marketing - June 2003
"Learning to like each other" - Professional Investor - February 2003
"Credit for credibility" - McKinsey publication for World Economic Forum at Davos - February 2003
"Putting a firm figure on brands" - Professional Investor - June 2002
"The role of brand in business" - Professional Investor - December 2001
"The second generation ASP model" - ASP Accelerator - January 2001
"Protecting brands from downside risk" - Professional Investor - March 2000
"Brands and the protection of intangible assets" - Risk & Continuity - September 1999
"Brands and the balance sheet" - Professional Investor - February 1999
"A brand is a promise" - IBIS - June 1998
"The psychology of branding" - Reuters - May 1998
"Make no mistake with identity" - Insurance Marketing Review - August 1996