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I have spoken extensively
at business schools (including Columbia, Georgetown, INSEAD, London Business
School, Moore, Rotman, Thunderbird and Tuck) on the role of brands in
business.
I have presented at a number of AMA events,
including workshops on "Better Marketing ROI through Marketing
Dashboards" and local Chapter events.
I have been Chairman of the Brand Business
Forum, a conference run by IIR, for the past 3 years.I have also spoken at other IIR conferences
on subjects such as resisting private label penetration, credit card marketing,
using brands to develop new markets.
I have spoken at
internal conferences for clients such as BT, ITT, Landor and Zurich
Insurance and at a number of events organized by accounting standards
bodies to discuss potential changes to the measurement and reporting
intangible assets.
Please email me if you would like a copy of my recent
presentation entitled "Does Marketing Matter?" or to discuss
speaking opportunities" |
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