Hyperlinked items are available as downloads
- you will be asked to register before you can download them "Corporate
Branding Strategies in M&A" - forthcoming Sloan Management
Review feature article - due for publication Summer 2006 (co-author)
"Measuring and Valuing
Brand Equity" - report for the Canadian Institute of Communications
and Advertising - November 2004 (co-author)
"Bringing New
Clarity to Brand Management and Strategy" - white paper for
BrandEconomics - February 2002
(co-author)
"Brands: Visions and Values" (J Wiley & Co) - published
2001 (contributor)
"DoubleTakes" (J Wiley & Co) - published 2000 (contributor)
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